The idea for GRAND CENTRAL HONEY woke me up at 3 am one morning. Needless to say, my two dachshunds were supremely annoyed at the lights disturbing their sleep. However, I made myself a cup of coffee and got on the computer and the outline for the business was done by 7 am.

I had been working with a friend on marketing his brand of honey and had been wracking my brain to strategize how to make a single brand stand out in a flooded marketplace. I had always known that bees were essential to life, but knew I needed to dive really deeply into the bee and honey world to educate myself further. The more I learned about this world, the more in awe I became. Then, after taking a honey-tasting course, I also realized just how extensive and varied the honeys produced throughout the world were. I had never tasted the goodness of small-batch, artisan honey until then. The honey tastings reminded me of wine tastings I had experienced and loved at vineyards through the years. A whole new world had revealed itself to me and I was hooked.

So the idea of a honey emporium hit. Everything bee, everything honey. It would carry a curated collection of not one—but many well-vetted, artisan honeys originating from local, national and world sources (wine store vibes) as well as a fun variety of bee-inspired gifts, books, skincare, jewelry…and much, much more. It had to be an interactive experience as well. And that’s how Grand Central Honey began…